Product & Technical Overview

How Showplace Works: The Simple Website Builder for Independent Artists

Platform Overview • October 2026
Executive Summary Showplace is a website platform and portfolio builder designed exclusively for artists. It enables artists to create custom online galleries in minutes, import artworks from Instagram or upload images directly, sell original artworks via online payments, offer automated print-on-demand, and receive direct collector enquiries - all with 0% platform commission. The Free plan is enough for most people, and there's an optional low-cost Pro plan to give more flexibility and control if you need it.

1. Get Your Website Set Up

Setting up takes a couple of minutes, with no code and no technical know-how. You sign up with just your email - there's no password to remember. We send you a link, and you click it:

  • Pick your name and web address: Enter your artist name and choose your web address (for example my.showplace.art/jane-doe).
  • Your gallery is ready straight away: It's set up for you, loads quickly, is easy for search engines to find, and looks great on phones, tablets and computers.
  • Confirm and go live: Click the link in your confirmation email and your website is published.

2. Add Your Artwork

There are two easy ways to fill your website with your work:

A. Import from Instagram

Type in your Instagram handle and Showplace shows your recent photo and carousel posts. Tick the ones you want and they become artworks, with your images, captions and dates brought across. You can then tweak titles, descriptions or prices if you like.

Showplace only reads your posts - it never posts to your account, and you can disconnect at any time.

B. Upload Directly

Upload photos of your work from your computer or phone. Showplace automatically prepares versions that load quickly on any device, and keeps your original files safely stored.

You can upload multiple images to create a single artwork (maybe a wide shot, a detail shot and a framed shot). Or you can upload multiple images and each one is created as a separate artwork - good if you have a lot to do all at once!

3. Choose How Your Site Looks

Pick a layout to decide how your artwork is arranged, then a theme to set the look and feel:

You choose Options What it changes
Layout (4) Standard (a neat three-column grid), Hero (a large featured image above the grid), Slideshow (one artwork at a time, full screen), Masonry (a flowing layout that suits works of different shapes) How your artwork is arranged on the page.
Theme (5) Minimal (light and understated), Gallery (bright white with elegant serif lettering), Bold (strong lettering and high contrast), Pastel (soft, warm colours), Dark (dramatic and moody) Fonts, colours and buttons.

We've designed these layouts to give your artwork the best possible presentation and to make your site look beautiful, and to keep things simple for you. You don't need to know how to code, or anything about HTML or CSS. Showplace makes having a website easy.

4. Sell Your Work

Sell your original artworks, offer prints, or let collectors get in touch first - whichever suits each piece.

A. Enquiries

Collectors can message you through a contact form on your site - ideal for high priced work, commissions, framing questions or studio visits. Messages arrive in your email inbox.

B. Sales

Connect a Stripe account and buyers can pay by credit card, Apple Pay or Google Pay. The money goes straight to your bank account, in your choice of USD, GBP, EUR, CAD or AUD. Once a sale is paid, the artwork is marked Sold automatically.

You set your own postage too: choose rates by artwork size (Small, Medium, Large, Extra Large), for both domestic and international orders.

C. Prints Without Lifting a Finger

Want to sell prints without printing, packing or posting anything yourself? Showplace works with an international network of print suppliers to do it all for you:

  • Upload a high-quality file: Add a high-resolution image of your artwork (up to 50MB). Showplace checks it's sharp enough - at least 150 DPI - for each print size you want to offer.
  • Your whole artwork, uncropped: Showplace fits your artwork onto the print and centres it, rather than cutting off the edges.
  • Orders handled for you: When someone buys a print, the order goes straight to our suppliers, who print, pack and send it.
  • Accurate postage costs: At checkout, buyers see real shipping prices and delivery estimates for their address.

5. Free vs Pro

Showplace is free to use, forever. If you'd like more flexibility and room for your work, there's an optional Pro plan.

Feature Free Pro (A$15/mo)
Number of artworks Up to 30 artworks Unlimited artworks
Images per artwork Up to 2 images Up to 5 images
Commission on sales 0% 0%
Web address my.showplace.art/your-name Your own domain (yourname.com)
Selling originals & enquiries Included Included
Print-on-demand Standard print costs 10% off print costs
Room previews (see your art on a wall, created automatically) Not included Included
Watermarks on images (choose position, opacity and size) Not included Included
Showplace badge in footer Shown Can be hidden
Free trial Free forever 30-day free trial

6. Pricing & 0% Commission

Showplace keeps pricing simple, and you keep what you earn:

  • 0% commission: Showplace takes nothing from sales of your originals or prints.
  • Card payment fees: Stripe charges its standard card processing fee on each payment: typically 2% - 3%, depending on the buyer's country and card.
  • Print costs: You set the price, and the cost of making and posting the print is taken from the buyer's payment, so the remainder is your profit.

We fund the platform through optional paid features, so your costs are predictable and transparent.

Curious how that stacks up against other options? See how Showplace compares to Wix, Squarespace, Shopify, Art Storefronts and FASO.

Ready to Launch Your Artist Website?

Create a clean, professional art gallery in minutes. 0% Showplace commission on sales, with no credit card required to get started.

Frequently Asked Questions

What is Showplace.art?

Showplace.art is a dedicated website builder designed specifically for visual artists. It allows painters, printmakers, photographers, and creators to publish online art galleries (either by uploading images or importing from Instagram), sell original art and prints, and take enquiries, all with 0% platform commission.

Does Showplace take a commission on my artwork sales?

No. Showplace does not charge any platform commission on both original artwork and print sales. Standard third-party payment processing fees from Stripe apply to transactions.

How does the Instagram import feature work?

The Instagram import is a read-only integration. Showplace imports your public photo and carousel posts, captions, and images to create artwork entries automatically. Showplace never posts to your Instagram account and you can disconnect anytime.

What are the differences between the Free and Pro plans?

The Free plan supports up to 30 artworks, 2 images per artwork, 0% commission, and a showplace.art URL. Pro (A$15/month) provides unlimited artworks, up to 5 images per artwork, using your own domain, watermarking, automated in-situ wall preview mockups, 10% off print fulfilment costs, and the option to hide Showplace branding.

How does print-on-demand work on Showplace?

Showplace integrates with an international network of print suppliers. Artists upload high-resolution source files (minimum 150 DPI) and set retail prices above the base production cost. When an order is placed, shipping is calculated live during the checkout for the customer to pay, and our suppliers manufacture and ship the print directly to the buyer.